SALT LAKE CITY: Weider Nutrition International has named Fineman Associates to conduct a brand PR campaign to promote the launch of a new line of products from its Functional Beverages division.
Weider executive VP/general manager Tom White told PRWeek that the company conducted a four-week review in September culminating with three finalists: Houston-based Vollmer, San Francisco-based Fineman and a small Salt Lake City-based firm.
White said he chose Fineman because 'they have an extremely strong background in food products, and ...