Findus UK is understood to have called in Burson-Marsteller in addition to current agency partner College Hill as it deals with a product recall that has been picked up by the media.
The BBC and The Sun have reported that Findus has recalled its Findus Beef Lasagne, sold in sizes of 320g, 360g, and 500g.
The story was amplified by Tesco withdrawing its own Everyday Value Spaghetti Bolognese from sale after receiving an alert from the supplier that sells to Findus.
It ...