With frozen-food company Findus in the headlines for all the wrong reasons after some of its beef lasagne was found to contain 100% horsemeat, we sum up its crisis communications story so far.
The crisis
On Monday, Findus UK withdrew various packs of its beef lasagne from sale, saying it had been notified by its supplier there was a “labeling issue.”
Yesterday, tests confirmed fears that this was related to the horsemeat-in-beef scandal uncovered by the Irish Food Safety Authority in January.
However, ...