Differentiation is the name of the game in a job market with too few jobs, according to Ron Culp, a long-time practitioner who is now director of the MA Program in Public Relations and Advertising at DePaul University in Chicago. In a speech last week at Northern Illinois University, Culp described the current market as a “flash mob of job-seekers” that suddenly appears wherever an internship or entry-level job opening in PR is announced.
One entry-level opening at Ketchum's Chicago ...