Media relations still plays a major role in the work of PR practitioners. Alexandra Bruell uncovers some of the latest trends and influencers in a few key areas
In a world where beat reporters wear many hats and the White House communicates policy via late-night TV and Twitter, PR pros specializing in healthcare, politics, and finance can no longer rely on a simple relationship-based model for successful media placements. Facing the realities representative of a new administration, the shifting media landscape, ...