Story placement
How can I use the news to develop stories?
It's not always easy to develop a news angle that resonates with editors and producers, but there are simple ways to increase the odds. Ris‘ Birnbaum, founder of Zcomm, says you need to be a news hound.
"Have the TV on and check online news sites whenever possible for stories that relate to your clients," she suggests. "If you can leverage breaking news with a client story, you've got a ...