As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.
With the January 2008 launch of its Bento product, FileMaker's goal was clear: The database software company wanted as many people as possible to know about the product's release.
As with most every product launch, driving awareness of something that has never existed before can be tricky.
Because the product is specifically for Mac users, the ...