Finding the perfect social media balance
Eileen Sheil, Cleveland Clinic
April 27, 2012
Social media can give PR pros a great advantage and allow them to extend efforts to broaden a company's message. It has transformed communications and how we think about our interpersonal relations. We are gaining a better understanding of social media's impact, but many of us are still learning what works and how to manage it.
In some cases, social media can make a PR problem worse, leading to misinformation and lots of clean-up. It's important to have ...