Finding a PR pro that has five to seven years of experience is a difficult task on its own.
Appealing to this group's preferences - which can include workplace environment, alternative compensation, flex time, a nurturing culture, and leadership tracks - while not overpaying, makes this area of recruitment even more challenging. But while good PR help is hard to find, it's not impossible.
When Lilly Jan sought to plunge back into PR in early 2008 following a year off, ...