There are several things to consider when choosing a spokesperson for a specific brand, finds Tanya Lewis
Spokespeople can be valuable vehicles for getting messages out, as long as they align with business goals and values. Therefore, it's important to vet candidates and choose someone who is accessible, resourceful, knowledgeable, and trustworthy.
Jon Harris, SVP of global communications at Sara Lee Corporation, says the company wanted someone who could connect with both moms and kids to represent its Soft ...