Finding the best analyst for a client, how crisis plans can differ from sector to sector, and more
Analysts
I'm a tech PR person, but I've just been given some analyst-relations responsibilities. How do I find the analysts who cover my client's technologies?
There are hundreds of analyst firms to choose from, says Barbara French of Tekrati. "The first step is for you and your client to decide if the analysts are needed for product or marketing advice, or specific insights into the ...