Competitive strategies
How can I tap into competitive moves, rumors, or predictions to improve my communications program?
“Competitive strategies are created, products are launched, and campaigns are funded all in an effort to... ultimately out-communicate competitors,” says Nathan Michel, account supervisor at Porter Novelli. “Understanding which people to tap is important.”
Begin inside your organization – seek out frontline employees who have a good view of what's happening in the market. Consultants and partners often also work closely with competitors and can ...