NEW YORK: William O'Neil & Co. launched its new MarketSmith product last week with a media event in New York. The campaign is targeting individual investors to promote the new tool, which is web-based and provides institutional quality data, as well as stock charts.   

"It's a brand new name and product, so we needed to build the brand," said Paul Gin, SVP of marketing for William O'Neil & Co. The message of the PR is about promoting how ...