Financial services companies seem to be finally recognizing the need for a solid, integrated communications platform that goes beyond Wall Street. In the past couple of months, we've heard of a number of RFPs in the industry – and there are more to come. While in-house communications plans are often harder to get a peek at until a campaign launch, an agency hiring is a bit more public and the industry's version of a “leading indicator.”
Discover and MassMutual are two ...