ROCHESTER, NY: The reputation of the financial services industry fell to its lowest point in a decade, according to the 10th Annual Harris Interactive Reputation Quotient (RQ) survey. The industry shares an 11% positive rating with the tobacco industry.

The RQ survey focuses on six areas that influence reputation and consumer behavior: social responsibility, emotional appeal, financial performance, products and services, vision and leadership, and workplace environment. A score above 80 reflects an excellent reputation. Scores for many of ...