From reputation management to social media, the financial services community is working hard to address a variety of challenges.
With an almost immediate backlash from consumers after the economic bust in September 2008, Arun Sinha, chief marketing and communications officer at Zurich Financial Services, met with board members to discuss how the company could respond. The result was an integrated campaign promoting the firm's strength and stability to consumers, with the Zurich marketing team surveying customers on their wants and ...