CHICAGO: Financial PR pioneer Ted Pincus, founder of The Financial Relations Board, died today after a battle with multiple myeloma. He was 78.

Pincus sold The Financial Relations Board for $40 million to True North Communications in 2000, later serving as vice chairman of BSMG and as a senior consultant to True North parent company Interpublic Group and its Weber Shandwick Group. Three years after selling The Financial Relations Board, he joined Ruder Finn as a consultant, working with the ...