WASHINGTON: The Certified Financial Planner Board of Standards hired Powell Tate as its PR AOR to support advocacy communications and an advertising public awareness campaign.
The organization's first consumer awareness campaign will launch in April. In November, it hired Arnold Worldwide to serve as the advertising AOR on the campaign.
Kevin Keller, CEO of the organization, said it is a $40 million-plus, four-year paid advertising campaign that is supported with PR.
Powell Tate was awarded the work after an RFP process that lasted almost two months. The ...