An angry populace has lost its faith in the financial services industry, but many corporations in the sector have come to realize social media is a key tool in reversing that trend.
The Financial Services Roundtable, which represents more than 100 firms, including the major banks, last summer abandoned plans to launch an image-restoring PR campaign. Instead, it implemented its first social media strategy.
"Prior to 2010, we really didn't have a social media platform," ...