WASHINGTON: The Federal Communications Commission (FCC) awarded a contract of about $4.36 million to Burson-Marsteller to complete the public awareness campaign for the DTV transition in June, an increase from the initial budget.

Rick Kaplan, an FCC employee who shepherded the DTV transition team as deputy director, said much of that additional budget went to media buying, including a special emphasis on radio, but also PR activities.

“We really enlisted Burson's help more than we initially anticipated,” he added.