LOS ANGELES: Simmons Bedding Company took a nontraditional approach to displaying its mattresses through a product-placement opportunity in the new Fox-Walden movie Mr. Magorium's Wonder Emporium.
In fact, the filmmakers were "looking for help to set up a scene around a mattress store," said Simmons' EVP of marketing, Tim Oakhill.
That initial contact elevated into the chance for Simmons to help create the entire mattress-store set, he added. Simmons provided film-makers with product-positioning counsel, as well as signature Beauty Rest mattresses, pillows, and ...