NEW YORK: In the midst of a pitched public debate over the future of the recording industry, Magnet Communications is helping to reposition the controversial file-sharing service Kazaa as a legitimate business, despite industry attempts to portray services like it and their users as content pirates.
Working behind the scenes since it won a competitive bid last spring, Magnet just unveiled a $1 million print and online ad campaign that builds on a long-running PR effort showcasing Kazaa's plan for the ...