TORONTO: Fila Canada has hired its first PR agency after several years of little PR outreach.
The sports fashion brand hired boutique agency NKPR after working with them on the Toronto Film Festival's IT Lounge, where celebrities are given free swag from a variety of festival partners.
“After watching the success they brought our brand during the festival, we knew we had to continue the relationship,” said Russ English, president of Fila Canada, in a statement.