SAN FRANCISCO: FICO, best known for its credit scores, has restructured its global agency relationships to more strategically position the company to consumer and b-to-b audiences.
Last fall, FICO hired Access Communications to handle US product PR, in particular its scores and decision management tools and applications, said Steve Astle, VP of corporate communications at FICO. The company also hired VPG to oversee issues management and public policy issues. Fleishman-Hillard, FICO's previous AOR, will stay on to track US media ...