SMITHFIELD, RI: Eyewear-maker FGX International recently named Duffy & Shanley AOR for nonprescription glasses brand Magnivision. The work, which began last month, will emphasize consumer-facing brand awareness and social media efforts.

 

The agency is conducting a consumer education effort with the message that presbyopia, a condition resulting in blurred vision of nearby points, can be treated with nonprescription glasses, according to Sal Siano, marketing director at FGX.

 

The effort will also contain a social networking component, including a Facebook group, Siano added.

 

“We've ...