NEW YORK: Fenton has launched a global network of public interest communication firms.
The alliance includes 19 firms in India, Indonesia, Kenya, Brazil, Nigeria, Egypt, and Spain. Alison Lucas, director of Fenton's London office, will run the network from the UK.
Fenton established the network to extend the agency's global reach and partner with regional firms that have a better understanding of local cultures, said Susan McPherson, director of global marketing at the agency. Fenton will collaborate with its network ...