NEW YORK: Fenton has released a social media-focused measurement and metrics guide designed to help employees, agencies, and brands that are reporting metrics for social campaigns.
The guide works to “demystify” the challenges of social media measurement by helping brands emphasize long-term goals, rather than simply considering metrics such as the number of “likes” and followers, said John Gordon, SVP of digital at Fenton.
He added that the ultimate goal of the report is to help communications professionals ensure all ...