CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
The initiative is part of an overall strategy targeting cities in the US with the highest incidents and prevalence rates for HIV/AIDS, said Bryan Callahan, VP of social marketing for Ogilvy PR Worldwide. The firm began working with the Female Health Company in 2005.
FC2, the female condom, received Food and ...