The Federal Emergency Management Agency (FEMA) is not, primarily, a PR organization. It is actually tasked with managing emergencies.
This is sometimes hard to recall because it seems to make the news only when its PR staff is doing something idiotic. During Katrina, they busied themselves fulfilling the vital role of advisers on proper shirtsleeve length to then-director Michael Brown. And most recently - just when it seemed that the agency couldn't possibly make another titanic gaffe - its employees ...