WASHINGTON: The Federal Emergency Management Agency (FEMA) has launched the Resolve to be Ready in 2012 campaign, which urges Americans to make a new year's resolution to prepare for disasters.
The government agency is reaching out to print, radio, and TV general interest media, and is using social media tools such as Twitter, Facebook, and a blog to raise awareness of the initiative.
“The main challenge for the overall Ready Campaign is getting people to actually make a committed effort ...