NEW YORK: Event producer Feld Entertainment has selected DiGennaro Communications as its agency partner for the Ringling Bros. and Barnum & Bailey circus in the New York metro and tri-state areas.
The agency was chosen after an RFP with five finalists for its creativity and live entertainment experience, said Steve Yaros, VP of event marketing and sales at the company. He declined to name the other agencies in the review, but said they ranged from “very small shops to the larger ...