CAMBRIDGE, MA: Ogilvy-owned specialty agency Feinstein Kean Healthcare has shuffled its top-level management, naming Craig Martin CEO and appointing former chief executive Marcia Kean chairman of strategic initiatives.
The moves are effective immediately, the company said in a statement.
Kean will focus on strategies for the use of technology in the healthcare space and for the adoption of personalized medicine. She had served as the agency's CEO since 2002, and has worked at the firm since it opened a quarter-century ...