The handling of the FedEx dispute could yet turn out to be an object lesson in industrial public relations. It's too early to say, of course, since the strike that the pilots' union has threatened has not been averted yet - although a moratorium on actions that might affect FedEx service has already been agreed.
But already, the influence of great public relations and superbly executed in-house communication is being felt.
The facts, as presented by the media relations team, ...