MEMPHIS: FedEx Corp.'s new multimillion-dollar marketing campaign categorizes competitor UPS' support of a pending labor relations bill as an attempt to net a “bailout.” With several PR tactics in place, FedEx seeks to explain its point of view to consumers about what is generally considered an insular industry issue.
The campaign launched earlier this week with the Web site BrownBailout.com, and included media outreach. FedEx's education campaign centers on driving US citizens to reach out to key legislators and oppose a ...