Campaign: Free Resume Printing Day
PR Team: FedEx Office (Dallas) and Ketchum (New York)
Duration: March 4-10
Budget: $64,000
FedEx Office decided to offer free resume printing for one day at its stores across the US as a way to help customers with their job searches during the recession. On March 10, customers could visit any of the 1,600 participating locations and print up to 25 copies of their resume – no matter how many pages – on high-quality paper. Ketchum, longtime AOR for ...