CINCINNATI: Febreze, a Procter & Gamble brand, has launched the new Breathe Happy campaign, featuring significant social media outreach and live events nationwide.
The initiative was developed after P&G discovered that consumers think air care is often a category of "broken promises," according to global research.
“Air fresheners don't deliver up to the hype that they claim,” said Jeff Pierce, manager of home care and external relations at P&G, “and we discovered a key consumer insight that came out of our research: consumers ...