Healthcare companies are asking their PR firms to think beyond typical medical audiences.
With the economy showing signs of improvement, healthcare companies are gearing up to reach audiences beyond traditional scientific communities. To do so, they are turning to PR agencies with experience targeting the likes of consumers and investors.
The economic rebound has also encouraged a greater number of smaller biotech firms to go public - but with more caution than they might have exercised just a few years ago.
The upshot ...