WASHINGTON: The Federal Communications Commission (FCC) hired Ketchum for a $1.48 million account to educate consumers on what electronic devices they will need to watch TV when stations across the US begin transmitting exclusively in digital format (DTV) on February 17, 2009.
Although the transition affects many consumers, the FCC is targeting demographics most likely to not be cable subscribers, or those who get their broadcast signals over the air (OTA), according to FCC spokesman Clyde Ensslin. That target audience ...