For 60 years KFC Corp, which was founded in 1952 by Colonel Harland Sanders, has communicated in advertising and PR that the Colonel always uses fresh, on-the-bone chicken, and the brand still does so today, says Rick Maynard, PR manager for KFC.

"This is a brand that has a history really unlike any chain," Maynard explains, "so we leverage the Colonel's story and remind people that he was a real person, a real cook, and a real entrepreneur with ...