Who is your client? What are its media goals?
Marco Larsen: IndieVest is a financier, distributor, and production studio for independent feature films and is poised to release [its] first movie, Saint John of Las Vegas. Its media goals are to educate the entertainment and business communities, as well as the general public, about its business model, which enables everyday investors to participate like Hollywood insiders.
What made Fast Company a good target for IndieVest? How did you pitch the editors ...