At the height of the recession, designers were all about the creative, and oftentimes more affordable, alternative presentations and show-less digital promotions. Now, 2010 spring Fashion Week has arrived at the new Lincoln Center location, and while the aforementioned promotional tools are still in play, designers and sponsors are investing in longer, more meaningful collaborations.
In the past, online discount retailer ideeli has found success in sponsoring individual designers, so it decided to “take a bigger presence and investment” with ...