As fashion bloggers gain more prominence among consumers, they are becoming an integral element of communications and marketing strategy for retail brands.
In addition to consistent out-reach to bloggers to secure influential product placements, brands are increasingly giving bloggers larger roles in their communications campaigns, from the creation of co-branded lines to ad spots to design input.
For example, designer Rebecca Minkoff incorporates bloggers into most aspects of marketing and social media engagement.
Blogger Leandra Medine ...