WASHINGTON: The National Association of Wheat Growers (NAWG) has hired Aker Partners to launch a public education effort to promote accurate perceptions of farmers.
The campaign, called "Home Grown," will focus on media relations to educate Americans about what farmers do, how they operate, and how they contribute to the country.
Phillip Hayes, associate partner at Aker Partners, said, "Ask most people to describe a farmer, and you'll get a description of either American Gothic or a huge factory farm.
"The American farmer ...