NEW YORK: Farmers Insurance, a subsidiary of Zurich Financial Services Group, ramped up its internal communications response following its planned $1.9 billion acquisition of American International Group's (AIG) US Personal Auto Group, which includes 21st Century Insurance.
Within moments of the April 16 acquisition announcement, e-mails were sent to stakeholders; press conferences and teleconferences were hosted; and the company's Web sites were updated.
On April 20, 50 Farmers executives were sent to 32 metropolitan areas, including Los Angeles, Denver, and ...