Religious groups are changing tactics and finding ways to capitalize on faith-based films
Last month, the conservative Roman Catholic order Opus Dei launched an effort to distance itself from its historical association with Silas, depicted in the new Columbia Pictures' film The Da Vinci Code as a self-flagellating, murderous monk. Yet the movie, as well as Opus Dei's campaign, has given the group a boost in visibility, garnering a deluge of calls and a huge jump in traffic to its Web ...