The presidential election has spawned a cottage industry of fact-checking sources, from news media and citizen journalists to public policy think tanks.
 
Their proliferation has as much to do with social media and a 24-hour news cycle as it does an increasingly distrustful voter, public affairs experts tell PRWeek.
 
Campaign organizers are recognizing that many fact-checkers are more credible than their own campaigns, which is why they've become part of the discourse in TV ads, debates, ...