Facebook
How can I use Facebook to build brand ‘personality?'
Facebook has become a powerful tool for businesses to connect with customers. As a platform that both consumers and prospects can identify and interact with, Facebook can enhance an organization's personality, says Jeff Werner, communications director at WebVisible.
“Start by creating a profile, populating it with content... and keeping it current,” Werner says.
Connecting with friends and acquaintances and building a network is the next step. ...