When facebook redesigned its ultra-popular social network last month, it also introduced fan pages that allow organizations to create profiles resembling those of standard users. The fan pages also give PR pros new ways to engage with audiences on the service.
For example, Adena White, programs and marketing associate at the Winthrop Rockefeller Institute, recently launched a fan page with third-party applications, such as videos, to promote the Arkansas-based educational facility.
“I like that our updates appear ...