Since Facebook launched its fan pages feature earlier this year, it has become a popular component of many recent campaigns and other brand marketing effort.
Some companies – like PepsiCo or Jim Beam - have created multiple pages for their numerous brands to better customize the content. But, according to some in the marketing industry, building a single corporate page instead, offers more meaningful ways to connect online.
Samantha Lucas, Burson-Marsteller brand marketing chair, says online clutter is often a problem ...