MIAMI: Facebook has hired JeffreyGroup as PR AOR in Mexico and Argentina.
The agency is charged with identifying and engaging stakeholders in both countries' advertising and entertainment industries to communicate the benefits of Facebook's monetization platform, as well as its culture and values as a media company, said JeffreyGroup president Mike Valdés-Fauli. The firm's work will encompass media relations and leveraging its influencer database, Webfluentials.
“This is one of the world's most iconic brand names and respected companies," he explained. ...